Remember we do not want to stuff keywords but we do want to direct the flow of traffic from our 2 groups of core customers:
- Actual People
- Search Engines
This is a delicate balance but here are a few outline tips when laying out jewelry content. We are going to target the term gold earring with keywords and create relevant content around it.
- gold earring
- gold earring Ramon collection
- gold earring in beach town USA
- gold earring in city center section of beach town USA
- gold earrings beach town USA perfect for couples
Some things to consider while we lay this out:
- We are writing with a short term and long term goal
- We are positioning our content with a specialized mixture of keywords, themes, and related topics
Do not view content as some toll you throw a few quarters in to stimulate Google to allow your website to come up. That is short sided and will undoubtedly blow up on you. View your content as laying foundations and building. Better yet, think of it as brand building, digital style..
Our Short Term Goal
Our short term goal is to come up for a specialized line of gold earrings. We are trying to reach tourists in our fictional beach town. Being found online is naturally the goal as well as getting people to come look at our merchandise online or instore
Our Long Term Goal
Our long term goal is get enough content to come up in lots of searches for jewelry, as well as reach lots of niche markets for different jewelry lines. The Foundation topics will be used to connect to future topics
Laying It Out
First layout the title focusing on our core goal and general location. Then build in related details. Always keep in mind you will expand on this with similar or related topics in the future. I would just list out the subtopics. I have layed out some important themes you can include
Title: Gold Earrings And Jewelry At BeachTown
Get to the point with the title. Make sure the search engine knows exactly what you are talking about. Do not leave things like location and item to chance. Be clear and concise, then back it up with details
Subtopic: Tie in with tourists
Gold Earrings: Popular at the beach
This group of paragraphs should somehow tie in some of the activities tourists do including what they can do shopping. I would also mention how many visitors buy jewelry and maybe give some specific human interest stories of some of the visitors who have bought jewelry from our store. Also make a point to mention other types of jewelry and brands as you want to a wide array of related keywords
Subtopic: The Brand
Gold Ramon Jewelry: Our Brand
Always talk about the exclusive brand. Here we mention our fictional Ramon brand. Many people search for a brand when shopping and you want to make sure you have a shot to come up in searches locally when people searched for this type of jewelry
Subtopic: Specific location
located in City Center
The city center is the specific location of our store. It is critical that we include our city and specific location as this could be critical in getting selected as different people use mobiles to search. If someone is looking for jewelry near the City Center, our chances go up of coming up in search since we make a point to show we are located in this specific section of beach town.
Subtopic: Caring for this item
Caring for earrings and gold jewelry at the beach
One thing you will notice when you write about very utilitarian things like food or material objects is that you run out of things to say. The key to avoid this is to find related topics about your topic that could connect with reader and allow you to fill space. In this case, we will talk about caring for gold and earrings in Ocean saltwater or beach climate.
Subtopic: Jewelry Specials on this item and other earrings
Specials for this jewelry in store
This is actually another topic extension, albeit a useful one. Talk about other gold earring styles that you have available. Also talk about styles that can be ordered online. There is not reason to lose someone because you did not have the write type of jewelry for him. This increases content depth and helps you expose your potential customer to more jewelry items.
Subtopic: Call To Action
CTA: the offer / signup form
Have your incredible offer here. This is important as people are always looking for deals.