Jewelry Digital Marketing Analysis: First Steps

First our familiar piece of data.

Page	Pageviews	Unique Pageviews	Avg. Time on Page	Entrances	Bounce Rate	% Exit
/home	15092	11177	54.96	8470	42.37%	34.48%
/ramon/necklace	7122	6247	64.96	5920	65.14%	60.26%
/ramon/emerald -necklace	5598	2087	47.98	246	38.33%	11.70%
/ramon/rings	3405	2402	39.32	467	35.12%	21.06%
/areetstone/bracelets	2665	1956	67.06	812	43.94%	27.35%
/areetstone/gold-bracelets	1963	1543	54.91	104	49.52%	13.40%

These represent some simple statistics from our site traffic in a given month. First fight the feeling of overwhelm. Our first goal is to

Find which jewelry lines are getting the most traffic

This seems simple enough. On this table I have included two fictional jewelry lines called

• Ramon
• Areetstone

Both are figments of my imagination but allow me to try and animate my points more vividly. Under page on the chart you will notice that Ramon Jewelry is dominating. Believe it or not this is a great first step. Some questions will come to mind, or should come to mind :

1. Why is this getting the most traffic?
2. Are these actual potential customers?
3. Are they customers or browsers?
4. How interested are they?

And these questions could go on and on. And the more you ask, the greater chance of using your site to help you generate business.

Why Ramon Jewelry Is Getting The Most Traffic?