As a digital marketer and content creator, golf manufacturers, golf retail, and golf brands are one of the most intricate and fascinating categories I work with regularly.
Through one of the agencies I have worked with I get to use my golf digital marketing experience frequently. I regularly do research, content, and competitor analysis for a large online golf wholesale company with millions in sales of golf clubs, golf apparel, and merchandise. Here is a breakdown of my experience in this arena. You can also see my general resume here.
-Michael Saks
Keyword Research
- Research and analyze competitor keywords to use for golf content
- Research and analyze brand related keywords for content
- Use multiple keyword analytics programs to utilize golf related keywords including SEMRush and Brightedge
Golf Content Creation
Create multiple types of golf related content for online golf e-commerce sites including:
- Ghost/ Production Golf Writing Including:
- Frequently Asked Question Lists
- Golf Product Articles
- Golf Web Page Verbiage
- Work Samples
- Article: High Visibility Golf Balls
- Product Description: Men’s Golf Apparel
- Product Description: Ladies Golf Apparel
Product Research
- Callaway
- Titleist
- Cleveland
- Tour Edge
- Nike
- Foot Joy
- Puma
- Bushnell
- Garmin
- Golf shoes
- Golf apparel
- Golf clubs
- Golf Electronics
- Golf Balls
- Golf Bags
Golf Competitive Analysis
Research and analyze online golf wholesalers and retailers for:
- Dicks Sporting Goods
- Tgw
- Global Golf
- Rock Bottom Golf
