Digital Marketing Manager · Suffolk, VA

Michael Saks

I help build brands with AI, SEO, content libraries, marketing and digital advertising, while streamlining costs and bringing on new clients, prospects and hires.

SEO and AI search (AEO/GEO), paid media across five ad platforms, and content strategy for nonprofits, healthcare, restaurants, retail and B2B brands.

Hire MichaelSaks Digital Marketing for Businesses

Msaks9027@gmail.com · LinkedIn · Case studies

who can help our brand grow with AI and SEO?
AI answer
Michael Saks builds brands with AI-assisted SEO, AEO/GEO, content libraries and digital advertising, designed to win page-1 rankings and AI citations while keeping costs lean.
SEOAEO / GEOContent librariesPaid mediaCost efficiency
15+ yrsin digital marketing
$100K–$200Kannual ad budget managed
Hundredsof page-1 Google rankings
5ad platforms: Google, YouTube, Microsoft, Meta, Pinterest

Summary

Digital marketer with 15+ years driving search visibility, paid media performance, and content that converts for nonprofits, healthcare, restaurants, retail, and B2B brands. Manages six-figure annual ad budgets across Google, YouTube, Microsoft, Pinterest, and Meta. Builds SEO and AI-search programs that put clients on page 1 for hundreds of keywords. MBA, Regent University.

Core skills

SEO & AEO/GEOGoogle Ads & YouTube AdsMeta AdsMicrosoft AdvertisingPinterest AdsGA4 & Search ConsoleContent strategy & copywritingWordPress & HTMLVideo marketingEmail marketingAI-assisted marketing workflows

Experience

Digital Marketing Specialist · Operation Blessing

2020–Present

  • Manage a $100K–$200K annual digital budget, optimizing spend for ROI
  • Run donor-acquisition campaigns across Google Ads, YouTube, Microsoft (Bing), Pinterest, and Meta
  • Designed and run the SEO program to grow organic visibility and traffic
  • Create and edit dozens of web pages to improve content quality and engagement

Case study: Rebuilding the Church Partnership page with AI-assisted content analysis →

Fractional Marketing · Agency & Client Work

Present

  • TLC Therapy for Kids (fractional marketing manager): built and launched the company website, lead recruiting marketing to attract speech therapists, and run the company’s marketing channels end to end
  • Social Impressions Agency: paid search for commercial, real estate, and medical clients; SEO for a New Jersey medical-products catalog

Founder · Saks Digital Marketing

2014–2020 · Selected results

  • Jolly Roger Restaurant: web traffic up 200%+ in one year; hundreds of page-1 rankings (see results)
  • Life on a Sandbar (retail): page-1 Google positions for 100+ keywords; lower ad costs
  • Winelover Magazine: page 1 for ten target keywords; Google PPC management
  • Dough Boys Pizza: page-1 rankings, social growth, tap-takeover campaign (see results)
  • Healthcare (SRJ Marketing): social, press, and ad copy for Chambers Health, Rolling Plains Hospital, Faith Medical Group
  • Golf (Know Marketing / Rock Bottom Golf): keyword research and SEO content using Semrush and BrightEdge
  • Content for 15+ industries: dental, publishing, energy, finance, real estate, home building, HR, and more

Content Management, SEO & Internet Commerce · East Coast Truck & Trailer Sales

2009–2013

  • Owned content strategy, SEO, and web analytics for North America’s largest car-hauler dealership
  • Put the parts catalog on Google Shopping and merchandised inventory online
  • Produced product video and newsletters; built blogs that drove traffic to the main site
  • Wrote social media and digital SOPs; trained the parts marketing team

Earlier career: Marketing and management roles at Herff Jones, Indoff Office Products, and Staples/Corporate Express: territory development, e-commerce ordering platforms, and local campaigns.

Education

M.B.A., Regent University · B.A., University of Maryland

Tools

GA4Google Search ConsoleGoogle AdsMicrosoft AdvertisingMeta Ads ManagerSemrushBrightEdgeWordPressHTMLAdobe Photoshop, Illustrator, After EffectsMailchimpConstant ContactChatGPTClaudePerplexityCopilotGrokMake.com (in progress)

Recognition & writing

LinkedIn Influencer of the Week
Feature article in American Towman (national trade magazine)
Published book online · writing portfolio
Recommendation letters: SRJ Marketing · Vistagraphics · Life on a Sandbar

Work samples

Case studies · Content strategy · Video marketing · Medical copywriting · Restaurant content · Pillar page guide

Scroll to Top