Real projects, broken down: the problem, how I approached it (including where AI tools like Claude fit in), what I recommended, and what changed. Each case study shows the thinking behind the work, not just the finished product.
E-commerce · Medical products · Content & merchandising
Spec Sheets In, Shoppable Catalog Out: Medical E-Commerce for SunMED Choice
Manufacturer documentation turned into clear, complete product pages — the right sizes, lengths, colors, photos and sizing charts — for a national compression-garment supplier. Read the case study →
Home services · Facebook ads · Creative strategy
Sell the Build: Feature-First Ads for a Home Contractor
How naming materials, size and finishes turns job photos into ads that answer homeowners’ questions before they call. Read the case study →
Nonprofit · Emergency fundraising · Multichannel
Texas Floods 2025: An Emergency Campaign in Days
Email, partner media, a website slide-in, paid search, video and social for a national disaster-relief nonprofit, launched while the relief team was still on the ground. Read the case study →
Nonprofit · SEO · AEO · Content
Rebuilding a Church Partnership Page with AI-Assisted Content Analysis
Audited a national disaster-relief charity’s landing page with Claude, added human strategy, and delivered a build-ready wireframe. Read the case study →
Coming soon
More case studies on the way
Paid media, recruiting marketing and SEO projects are being written up now.