Insights Library
Practical marketing, organized by what you need
Guides, case studies and analyses on SEO, AI search, paid media and content, written from real client and agency work. Browse by topic below, or browse by industry.
AI Search (AEO/GEO)
Getting found in ChatGPT, Perplexity and Google AI Overviews, not just blue links.
SEO
Rankings that last: structure, content and technical basics.
Paid Media
Google, YouTube, Microsoft, Meta and Pinterest ads that earn their budget.
- Coming soon: Donor ads across five platforms: what I’ve learned
- Coming soon: Cutting wasted ad spend: an audit checklist
Content & Libraries
Brand stories and content systems that feed search, AI and social.
Analytics & GA4
Measuring what matters and turning data into decisions.
- Setting Your Primary Digital Marketing ObjectiveGuide
- Matching Demographics to GoalsGuide
- Google Trends and Jewelry BuyersAnalysis
- Coming soon: GA4 for owners: the five reports that matter
AI Workflows & Ops
Using AI tools and automation to do more marketing with less cost.
- Coming soon: How I use Claude in a content audit, step by step
Recruiting Marketing
Attracting clinicians and specialists when the talent market is tight.
- Coming soon: Recruiting speech therapists online for a small practice
Nonprofit & Donor
Donor acquisition, church partnerships and mission-driven content.
- Church Partnership Page: AI-Assisted Content AuditCase study
- Coming soon: Donor ads across five platforms
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