Michael Saks
3008 Newbury Court
Suffolk, VA 23435
757-235-5397
Education
M.B.A.
Regent University 2003
B.A.
University of Maryland 1995
Experience
- Digital Consulting, Social Media, SEO, & Internet Commerce
2014- Present /Digital Marketing
Saks Digital Marketing/ Multiple Projects
- Managed an annual digital marketing budget of $100,000–$200,000, optimizing ad spend for maximum ROI
- Designed and implemented a search engine optimization (SEO) program to improve website visibility and organic traffic
- Created and edited dozens of web pages, enhancing content quality and engagement
- Developed and executed multifaceted paid digital campaigns across multiple platforms, including Google Ads, YouTube Ads, Pinterest Ads, Bing Ads, and Meta Ads, driving donor engagement and conversions
- Researched, developed, and managed paid advertising campaigns for commercial, real estate, and medical clients using Google Pay-Per-Click (PPC) and other paid advertising platforms to drive targeted traffic and conversions
- Edited, maintained, and optimized a New Jersey-based medical products online catalog, ensuring website functionality, accuracy, and SEO best practices
Content Strategy And Content Creation For Multiple Industries
- Research and analyze competitor keywords to use for golf content
- Research and analyze brand related keywords for content
- Use multiple keyword analytics programs to utilize golf related keywords including SEMRush and Brightedge
- Create ad copy, articles, blogs, white papers, and ad verbiage for multiple types of b2b businesses and organizations
Medical Marketing
SRJ Marketing
- Review Facebook program for Chambers Health, Rolling Plains Hospital, and Faith Medical Group
- Create material for social media posts to Facebook and Twitter for Chambers Health, Rolling Plains Hospital, And Faith Medical Group
- Create articles on medical marketing for SRJ Marketing website and newsletter
- Create press release for Chambers Health medical program
- Create ad copy for Rolling Plains Hospital Bond Hearing
- Review Facebook program for Chambers Health, Rolling Plains Hospital, and Faith Health
- Recommendation Letter Link from owner of SRJ Marketing
Golf Marketing
Know Marketing Agency
- Conduct keyword research of online golf competitors and manufacturers
- Create multiple forms of online content for Rock Bottom Golf including articles, blog posts, FAQ lists and web verbiage
- Optimize golf related web pages for SEO
Video Marketing
Campaigns/Tasks
- Create advertising videos for multiple industries
- Create animated gif ads as part of marketing campaigns
- Optimize videos for Youtube, Vimeo, And Daily Motion
- Integrate videos with websites and social media
- Run paid YouTube campaigns with Google Ads
- Rank videos organically on Google
Dental Marketing
Forest dental
Campaigns/Tasks
- Create content campaigns for blog
- Get site ranked for numerous keywords in Google
- Use content for information and marketing goals
Digital Publishing
Coastal Virginia Magazine via Vistagraphics Publishing
- Review WordPress site for coding and SEO errors
- Optimize site for legal/tourism/ hospital/ medical searches and area medical guide
- Vistagraphics recommendation letter
Retail
Life on a Sandbar
Campaigns/Tasks
- Page 1 positioning on Google for over 100 keywords
- Increase in web volume
- Increase in social media followers
- Reduction in ad costs
- Life on a Sandbar Recommendation letter
Trip Advisor Award
Wine Industry Publishing
Winelover Magazine via Vistagraphics Publishing
- Review site for coding or SEO errors
- Create and populate subject related WordPress blogs
- Create back links to various forums and social media sites
- Review industry trends in digital marketing
- Run Google pay per click campaigns
- Successfully engineer site to Google Page 1 for ten different keywords
Hospitality Industry/ Restaurant
Jolly Roger Restaurant
- Create and manage online digital newsletter
- Create and manage restaurant blog
- Increase web volume over 200% in one year
- Hundreds of page 1 keyword rankings on Google for key terms
- Spearhead Fathers Day and Valentine’s Day promotional campaign
Buddhalicious Restaurant
- Create & manage restaurant blog/post pages
- Increase web volume 20%
- Hundreds of Google page 1 keyword rankings
Real Estate Finance
Sequoia Finance Group
- Technical support
- Research real estate/ investing finance options
- Create content on various investing/ finance topics
Geriatric Industry
FHP
- General marketing services
- Media buying
- Market research
- Ad design
- Ad strategy
Restaurant Industry
Dough Boys Pizza
- Page 1 positioning on Google for multiple terms
- Increase in web volume
- Increase in social media followers
- Reduction in ad costs
- Pizza Social Media Campaign Success
- Managed tap takeover campaign
Pizza Industry Blog
Pizza Digital Marketing
- Created and maintain The digital pizza marketing blog
- Created original written and multimedia content for site
Beer / Beverage Industry
Beer Forum
- Create web content
- Create beer marketing blog
- Maintain beer marketing blog
Beer Marketing Blog
- Create blog using Google Blogger platform
- Create relevant content on periodic basis
Finance/ Investment Research Industry
Precision IR
- Review strategy for email campaigns to investors
- Redesign email campaign and create prototype email
Motley Fool Investment Network
- Research value based investments
- Create blog/ article post for site
Human Resources
Careeraddict.com
- Create content and web articles for website
Brand Development/ Soap
Soap Making Forum
- Create content and web articles for website
Carpet/ Flooring/ Tile
Ceramic Creations
- Research tile/ flooring industry
- Review sales force procedures
- PPC design and management
- Create social media presence
- Review Google Analytics and other metrics
Oil/ Energy/ Fuel
Multiple interests
- Create content and web articles for websites
- Create white papers about energy industry marketing
Survival/ Preparation
Prepared citizen website
- Create content and web articles for website
2009 to 2013 / Content Management, Social Media, SEO, & Internet Commerce
East Coast Truck & Trailer Sales
www.ectts.com
- Content creation for magazines, websites, blogs, social media, reports, newsletters and other publications, and video sites
- Responsible for content management for internet, newsletters and other electronic publications including social media
- Responsible for content strategy plan based on customer needs, company goals, and resource requirements
- Research key market segments for largest car hauler dealership in North America
- Create product video clips and post to Youtube and Meta café for truck and trailer inventory
- Design interface for website and mobile devices.
- Recommend and implement procedures and standards for web content development and monitor corporate adherence
- Research and review external trends and peer benchmarks for best practices pertaining to content development, SEO, and web marketing
- Constant maintenance of company websites for optimal performance including navigation, content postings, compliance, broken links, website tools and applications
- Search engine management – including Google, Bing, Yahoo, and other search engines
- Frequent monitoring and review of web metrics like Google Analytics for company websites
- Frequent company and competitor analysis of website traffic, web trends, site performance, traffic, search queries, process flow, time on site, pages visited, click through rate, top performing keywords, etc
- Manage multiple projects, both interdepartmentally and in coordination with other departments
- Design web-based blog pages and improve Google rank
- Merchandise inventory online
- Put auto hauler parts catalog on Google shopping
- Join multiple forums and begin creating prospect and customer communities to spur truck sales
- Expand product lines and company markets
- Create standard operating procedures for social media, digital marketing, and other internet related areas for multiple company divisions
- Reduce costs across multiple business units using web technologies and process improvement
- Create unique blogs to steer traffic to the main website by writing, editing and optimizing relative content
- Research industry topics and publish newsletters weekly
- Create specials and post weekly email circulars
- Manage parts marketing team and train them in social media & internet marketing techniques
2003 to 2009 Marketing, Management & Logistics
Marketing, Management and Logistics
Herff Jones Hampton Roads
www.herffjones.com
Responsibilities
- Train marketing and trade show personnel
- Design point of purchase displays
- Implement local “stay in school” campaign
- Implement “leadership training” campaign
- Drive sales and market penetration in area
- Implement internet ordering campaign
- Merchandising of product displays
2000 to 2003
Marketing and Management
Indoff Office Products
http://www.indoff.com/
Responsibilities
- Market and manage Virginia startup program
- Source & manage Internet ordering platform
- Develop local print campaign
- Source logistic and merchandise vendors
- Develop manufacturer support programs
- Organize inbound and outbound deliveries
- Perform competitor analysis
1996 to 2000
Marketing and Sales
Staples/Corporate Express
http://www.staplesadvantage.com/
Responsibilities
- Develop Virginia sales territory
- Manage E-WAY Internet ordering platform
- Develop local print campaign
- Source logistic and merchandise vendors
- Develop manufacturer support programs
- Organize inbound and outbound deliveries
- Perform competitor analysis
- Designed and implemented DOE ordering program for TJLAB
Writings
Here is an article I wrote that was featured in a national magazine:
I have written for the Green Norfolk Section of The Examiner
You can access a newsletter sample that I prepared both the articles and layout for.
You can access a second newsletter sample that I prepared both the articles and layout at scribd
Blog
You can access an industry blog for pizza restaurants that I created in WordPress and maintain here
You can access a blog that I created and populated for 3 years here
Web Content/ Writing Portfolio
You can access some of my writings and web content at calameo
Skills
Computer Programs/Languages/ Web Skills
- HTML
- WordPress
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Data Research
- Data Analysis (Web-Metrics)
- Data Mining
- Google Analytics
- Google Webmaster Tools
- Graphic Design for Web Applications
- Google Adwords
AI Skills
- Chat GPT
- Perplexity
- Grok
- Crreo
- Copilot
SEO Analysis Program Experience
- Lipperhey
- Google Analytics
- Spydermate
- SEOquake
- SEOptimer
- Powermapper
- The Reaction Engine (keywords)
- Wordpot
Social Media Experience
- Tumblr
- Foursquare
- Vimeo
- Daily Motion
- Youtube
- Scribd
- Calameo
- Issuu
- Vine
- Google Plus
Email Marketing
- Constant Contact
- Mail Chimp
Writing, Advertising, And Communication
- Linkedin Influencer of the Week
- Article published in National Magazine
- Published book online