Here is a simple infographic list of ten things hurting your marketing online. Most are easy fixes but it surprises me how many companies do not address them…
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SEO Infographic for using pictures to boost traffic and advertise
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Seo does not end with just written content. Don’t forget those pictures can end up in search and can help your SEO. They also are a fantastic and simple way to advertise.
In fact many SEO practices are simple and people do not do them. Here are a few that are easy to do and very beneficial.
Here are 3 simple tips:
Always use a name that furthers that SEO. Don’t just post file x35i3yo5yod change it to something descriptive for the search results like:
Don’t miss easy opportunities to reach thousands of people on Google for FREE. Even simple Mom and Pop shops will have these pictures seen by thousands of people by uploading. So upload those photos to your Google listing.
If possible add the logo and verbiage to your pictures. They can become powerful ads.
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The primary digital objective is simply the customer you have to have right now
. If you’re an Italian restaurant it might be the customer that comes in and orders pizza. If you are a carpeting company it might be the customer that comes in and is re-carpeting their entire house. It simply is that bread-and-butter customer that propels your business in the here and now.
That is not to say that you don’t have other customers that produce some percentage of your business but usually every business has a target group that they have to reach or they are not going to be in business. For our purposes here is pretty much common sense but I have added fancy name calledthe primary objective or primary digital objective.
Do not over complicate it. You know that there’s a customer that you have to reach. Who is the most prevalent customer that you have? What is the core thing that you sell or service? You should get an answer to thiss right off the top of your head in 3 to 5 seconds.
While it might seem pointless to do something so simple it is important as you lay out your product mix that you have a clear understanding of who the basic customers are and what your basic products or services are. As you develop digital assets, you need to make sure that you know who these people are and how to target them.
These questions will help you to begin breaking down and segmenting your primary objective, which is your main customer. Two important reasons you want to do this.
These are a sampling and by no means represent the only ones you should ask:
The goal here is to really understand your essential customer inside and out. Batteries of questions are a good starting point. Also do not hesitate to have a private dialogue with some of your regular customers one on one.
Make sure you begin scripting out all the goals that connect to this target customer. This again helps you firmly define who they are and what you have to have them do. It also breaks this down into segments making it easier to script content later.
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Your Content is a necessary and critical part of both digital marketing and SEO. In my book Homepage: Access Ramp To The Internet I go into detail about how important it is to structure content around company goals. I used the phrase content path.
Content Path: Explaining This Web Content TermThe content path is a series of unending articles, videos, and other materials that are linked and have some similarities in subject matter to facilitate a connection between one piece of content and another. It forms a chain effect as the search engine, and the web patron move from one topic to another that have similar themes or follow a logical conclusion. Put simply, it is the route your webs visitors will take to satisfy their information needs. It is also a great way to structure your content around your other marketing goals, digital and otherwise.
The articles currently make up a large component of your content path. Articles offer easily digestible pages that can give end users and search key information they are looking for.
Imagine you are running home building business. Your main goal is to sell houses but as you break down supporting marketing goals you realize another goal is to get a potential home buyers attention. A supporting piece of that goal is you have to get them excited about the new home. One logical way to do this is to write multimedia comment that goes into various unique luxury features they can include in their home design.
So we simply will begin laying out articles that will go into exciting salient features we can offer in our custom homes. This is not the only path we can build, but it is a good starting point.
The content paths help you because they are moving the web visitor through your website on a topic they are looking for. This is building credibility and helping them get to the conclusion you are trying to instill in them, which is linked to your marketing goals. You literally beat a path to your door with the information known as content.
In this example simple objectives helped us structure the “path” of our content.
The web is a giant resource. A search engine will not return your page or site in a search if there is not clear evidence that your site offers robust accurate information to satisfy the user.
Implications if you do begin constructing these
You will begin to come up in more searches. You will also be able to actually target potential customers in searches.
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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.