Current Trends And Their Impact On Jewelry Buyers
Google’s marketing blog talked about one of the biggest search trends showing up across the web. For multiple items, 
both high ticket and pedestrian, many consumers look for the “best” of that category. The endless search for the best deal fuels an endless battery of searches. Sometimes one of the most direct ways to get a comparative search is to just put in:
- Best watch
- Best ring
- Best jewelry
- Best car
Well Just How Big?
According to Google in 2017 the number of searches increased 80% for terms that include best followed by a product or service.
How To Apply It To Jewelry
A couple of things to consider when using this for Online Jewelry Digital Marketing searches that feature best need to be tailored to:
- Getting the buyers attention
- Triggering Search Engines To Use Content In Their Results
Best Jewelry Pitch Ever…Getting Their Attention
Offering comparisons in advertisements as well as promoting this theme might get the consumers attention..which is hypercritical in an over saturated market.
Best Jewelry Pitch Ever…Attracting The Search Engines
For triggering search engine or SEO results your content has to feature this theme. Do best of comparisons in your blog. On top of that make sure verbiage and keywords reflects this trend.
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References
CONSUMER SEARCH BEHAVIOR ON MOBILE – THINK WITH GOOGLE
In-text: (Think with Google, 2018)
Your Bibliography: Think with Google. (2018). Consumer Search Behavior on Mobile – Think with Google. [online] Available at: https://www.thinkwithgoogle.com/feature/mobile-search-behavior/#/ [Accessed 9 Feb. 2018].
HOW MOBILE SEARCH INFLUENCES BUYING BEHAVIOR – THINK WITH GOOGLE
In-text: (Think with Google, 2018)
Your Bibliography: Think with Google. (2018). How mobile search influences buying behavior – Think with Google. [online] Available at: https://www.thinkwithgoogle.com/consumer-insights/consumer-mobile-search-buying-behavior/ [Accessed 9 Feb. 2018].